Sarah Pritchard

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... is a creative director and stylist. If you describe her styling as playful and teasing, she would probably agree – but there’s certainly something more.
When assembling mood boards, Sarah makes a list of references, but fashion is surely not one of them. Ottessa Moshfegh once wrote that ‘fashion’s for the fools [but] it’s good to be foolish from time to time.’ Don’t quote this back to Sarah because she’ll only laugh. Don’t tell her something she already knows.

... is a creative director and stylist. If you describe her styling as playful and teasing, she would probably agree – but there’s certainly something more.

Sophie Zamel

Sophie Zamel

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Photography by Lauren Bamford, Creative direction & styling by Sarah Pritchard

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